Analisa dukungan CSR untuk UMKM yang berkelanjutan

Analisa dukungan CSR untuk UMKM yang berkelanjutan

06/02/2023
Lecturer: maria.utha

The purpose of this research is to find out how corporate social responsibility (CSR) can create sustainable MSMEs.

The purpose of this research is to find out how corporate social responsibility (CSR) can create sustainable MSMEs. The donor institutions that become the object of research are Bank X and Bank Y, with those who interviewed are the person in charge of each donor agency for the empowerment of MSMEs, assistants or owners of MSMEs with a total of 11 MSMEs spread across Indonesia, and representatives of the beneficiary communities. The techniques in this research are from extracting primary data through interviews and extracting secondary data such as through donor agency reports. This study found several scopes of effective support in supporting the sustainability of MSMEs, some related to the process of donor agencies providing marketing assistance, training and mentoring. Future contributions that can be made for donor agencies are to be able to assess the needs of MSMEs before providing any assistance.