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Abstract

The purpose of this study is to examine whether there  are exists the influence Brand Competence , Brand Credibility and Brand Satisfaction towards Corporate Brand Trust will influence of Purchase Intention and WOM Behavior .

Data collected by distributing questionnaires to 120 respondents who used Nokia handphone product. This research used purposive sampling technique and overall of hypotheses tested by structural equation modeling using Amos 7.0 program.

The result showed  some  variables  not support  for  hypotheses , which  is Brand

Competence and Satisfaction has positive effect to brand trust. Corporate Brand Trust has positive effect to Current Purchase Intention. Brand credibility has negative effect to brand trust and brand trust has negative effect to purchase intention for product innovation . Corporate Brand Trust has negative effect to WOM Behavior . Corporate Brand Trust has positive effect but not significant to Intention for Product Innovation and Current Purchase Intention.

Keywords :    Brand  competence,  Brand  credibility,  Brand  Satisfaction,  Corporate  brand trust, Purchase intention, Word of mouth